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» Bill Darton
St. Catharines, Ontario
Websites run on traffic, it's a fact of life. Whether you're getting paid for every person who visits your webpage, or offering services and products on your website, you can never have too much traffic running through your site.
More traffic means more people looking at you, means more publicity and money. One way or another, you earn more when your traffic is high. Still, most people wind up investing a lot of money into generating traffic for their sites, so much so that they ultimately lose out because of high overhead costs. They either spend too much on fancy advertising programs, or pay too much money to other web sites to advertise their site, that they ultimately break even at best.
Here are three simple, cheap, yet effective ways to keep your traffic climbing higher without putting your wallet in the red.
Search Engine Optimization
This is one of the simplest ways to get your traffic up. Simply put, SEO works by optimizing the words on your web site so that they stand higher chances of getting selected when people enter certain key words related to your site on search engines. SOE can be done a number of ways. There are SEO-tailored articles ghostwritten and given to subscribers by certain providers. This option also always ensures you have plenty of material for your website. Another way to go about it is to buy an SEO program which alters articles you place on your website so that they are optimized for search engine key words. Another way is to use an SEO random keyword generator which gives you a list of random words which have high priority with a lot of search engines; then you can pick and choose these words to add to your web site as you will.
False Traffic Generator Programs
This is a simple program which works hand in hand with SEO programs. Quite simply, search engines have two main criteria when placing a web site on their lists; one is key word density, and another is the number of hits that website has had recently. A false traffic generator program can actually fool some (but not all) search engines into thinking that you've had a much higher number of hits than you really did.
Two Way Links
This is another easy way to get traffic to your website. While most people pay other sites to have links placed to their own site, a two way link is simply an arrangement with another web site wherein you give them a link to your site in exchange for their having a link to yours placed on theirs. Normally, neither side pays the other for the link or any hits redirected, because this type of relationship is intended to be symbiotic. While not every site will agree to such an arrangement, it never hurts to look around for other sites which will agree to this. It will help if you have a high traffic rate to begin with, as this can offer you some bargaining power when trying to work out a two way link deal with a website that also enjoys a lot of traffic. By the same token, if you have a high volume to begin with you can even work out a two way link where you pay them for every hit redirected to them and vice versa, if the web sites you're approaching have relatively lower traffic than yours. This allows them more publicity since you have more traffic, and also allows you to save more money since their initial traffic is lower.
Bill Darton is a Certified eBusiness Consultant at TriggerSuccess.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.